Right Formula is pleased to announce the launch of an exciting new podcast that will tackle the pressing issues dominating the international sport industry. 

Titled The Winning Formula: How to succeed in the business of sport, the podcast will involve key insight from leading names across Sports Sponsorship, Marketing, Brands, Events, Athletes, Public Relations and the Media. Tapping into the unique industry experience of guests, we aim to get under the skin of what it takes to truly succeed in today’s competitive sporting landscape.

The pilot episode, featuring one of Britain’s sporting greats, will be available for download across all major podcast providers, including iTunes, Spotify and the GooglePlay store from Tuesday 26th May.

In its maiden outing, The Winning Formula explores topics such as an athlete’s right to personal marketability at global competitions, purpose-driven sponsorship collaborations, the growing issue of post-competition athlete transition and more. 

Hosted by Right Formula Head of Communications Ben Nichols, who was formerly head of Media Relations for WADA and Director of Communications for the Commonwealth Games Federation, we also speak to Robin Fenwick, Founder and CEO of Right Formula, to preview some of the key talking points with the soon-to-be-revealed main guest.

Speaking about the launch of The Winning Formula podcast, Fenwick said: “We’re delighted to launch our new podcast series which will allow Right Formula to tackle the pressing issues dominating the Sports and Entertainment industry today.

“More than 7 million people in the UK alone now listen to podcasts every week – up nearly 25% on last year, and we believe The Winning Formula will prove to be a great vehicle to discuss the key topics that the Sport and Entertainment industry faces, from the changing world of sponsorship, partnerships with purpose, digital-first strategies, esports and ambassador optimisation.”