Right Formula - Sports & Entertainment Marketing Consultancy

WE ARE A TEAM OF STRATEGIC, DYNAMIC AND PASSIONATE EXPERTS IN SPORT & ENTERTAINMENT WHO THRIVE ON HELPING OUR CLIENTS ACHIEVE OUTSTANDING BUSINESS RESULTS

Who We Are

We are the best thinkers, planners and doers in Sport and Entertainment, enabling businesses to get the most out of their sponsorship programmes.

We match expertise and we trailblaze new thinking. We shape strategy, acquire new properties for clients and deliver best-in-class programmes for businesses across Sport and Entertainment.

Across all our work, we pride ourselves on being indispensable.

LEADERSHIP TEAM

Robin Fenwick

CHIEF EXECUTIVE OFFICER

Matt Jones

Managing Director – Activation

Luke Organ

Managing Director – Commercial

Steve Wright

executive director

Adelle Noor

Finance Director

ROBIN FENWICK

Chief Executive OfficeR

Robin has extensive experience in sports marketing having worked at the global sports marketing agency Octagon, in-house with the McLaren Formula 1 team on the title sponsor account and at Hilton Hotels, where he served as Head of Sponsorship before founding Right Formula in 2009.

MATT JONES

Managing Director – Activation

Matt’s career spans more than 15 years in motorsport, primarily in commercial department positions at Arrows, Jordan and Williams Formula 1 teams, where he was Head of Marketing Services. Since 2012 Matt has worked in business consulting, specialising in operations, strategy and change management.

LUKE ORGAN

Managing Director – Commercial

Luke has led successful commercial and marketing programmes across the world of tennis, Formula 1, rugby union and football, for notable names such as Lotus, Wasps Rugby and Aston Villa. Adding his extensive experience to Right Formula’s ranks in 2019, Luke heads up the agency’s commercial operations.

Steve Wright

Executive Director

Steve joined Right Formula from his role as Head of Motorsport Marketing at Lotus Cars. He’s worked in a number of motorsport roles for more than 20 years, including at Ferrari and McLaren, where he delivered activation plans for their partners. As such, he brings creative and innovative thinking to the Right Formula offering.

Adelle NOOR

Finance Director

Adelle’s experience in finance spans more than 20 years of working across multiple sectors including branding, marketing, advertising and events. She joined Right Formula in September 2019 as Finance Director, to lead our Finance and Operations departments.

What we do

We ensure Sport and Entertainment marketing investment drives business performance, with clear results. We do this in two areas:

Activation

We provide impactful marketing programmes that strategically align with our clients’ broader business goals.

Whether it be developing a marketing strategy, activating a brand’s programme, delivering unforgettable events, producing world-class creative or providing strategic communications counsel to a brand’s leadership team, we have the array of knowledge and expertise that puts clients firmly on the map.

COMMERCIAL

Our Commercial team identifies the very best marketing solutions for clients.

This means clearly understanding a business’ strategic objectives and matching it with the right Sport or Entertainment property. We work with the very best brands and rights holders, connecting them with the top properties worldwide in order to drive their revenue.