The Ability of Partnerships to Transcend Sport into Wider Culture
Right Formula Business Manager, James Cardona, explores how the lines between sport and entertainment have become blurred and how that can impact brand partnerships.
The Rise of Technical Sustainable Partnerships in Sport
Charlotte Ellingham reviews recent sustainability activations and how the power of sport can affect positive change.
Right Formula 2020: A Year in Review
CEO Robin Fenwick looks back at the company’s most challenging year yet.
TECNO appoints Right Formula for their football partnerships
World leading mobile brand chooses Right Formula to lead their partnership with City Football Group.
Sports Ambassadors – ‘The value of human engagement’
Lessons for brands from individual sporting success.
Insight: Brand adaptation that drives results
Tackling one of the biggest challenges in marketing via the power of a partnership.
UEFA Europa League: Right Formula and Kia return for 2020/21
Looking ahead to another campaign.
Opinion: Why the European Tour’s UK Swing Series should be an annual event
Head of Partnerships Chris Bovey looks at the success of the UK Swing.
Opinion: Why F1’s positive CSR movements should no longer come as a surprise
Right Formula Executive Director Steve Wright on how the sport has been changing perceptions.
Gallery: Right Formula staff take part in ‘Doorstep Challenge’
Three months into lockdown, our team found a new way to keep spirits high.
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