Right Formula 2020: A Year in Review
CEO Robin Fenwick looks back at the company’s most challenging year yet.
TECNO appoints Right Formula for their football partnerships
World leading mobile brand chooses Right Formula to lead their partnership with City Football Group.
Sports Ambassadors – ‘The value of human engagement’
Lessons for brands from individual sporting success.
Insight: Brand adaptation that drives results
Tackling one of the biggest challenges in marketing via the power of a partnership.
UEFA Europa League: Right Formula and Kia return for 2020/21
Looking ahead to another campaign.
Opinion: Why the European Tour’s UK Swing Series should be an annual event
Head of Partnerships Chris Bovey looks at the success of the UK Swing.
Opinion: Why F1’s positive CSR movements should no longer come as a surprise
Right Formula Executive Director Steve Wright on how the sport has been changing perceptions.
Gallery: Right Formula staff take part in ‘Doorstep Challenge’
Three months into lockdown, our team found a new way to keep spirits high.
The Winning Formula Podcast debuts with former Athletics Champion Paula Radcliffe
Radcliffe speaks to Right Formula’s new podcast about her experiences in the business side of sport.
Q&A: The changing landscape of commercial activity amid COVID-19
Right Formula Commercial MD Luke Organ on adopting a new way of thinking.
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