oVERVIEW

Casio asked Right Formula Productions to help create both an emotional brand film and some bitesize, 15-second Instagram edits to help promote their new Casio Edifice range.

From there, we began creating storyboards for filming and a narrative that would weave throughout the final content pieces.

Using our small, agile team, we acquired some excellent content at the Alpha Tauri rights-free filming day in Misano, Italy. The single-shoot session saw us capture a combination of driver practice laps and interviews, which were then created into stunning edits for Casio to promote online.