MYPROTEIN | PR & COMMUNICATIONS
THE BRIEF
For the launch of Myprotein’s partnership with Williams Racing in Formula 1, Right Formula was tasked with ensuring that share of voice was garnered in one of the most popularly activated races globally.
OUR APPROACH
Playing on the culturally relevant hook that ‘everything is bigger in Texas’, Right Formula arranged a media launch event with a special livery Myprotein & Williams Racing monster truck at the Circuit of the Americas in the days leading up to the Austin Grand Prix.
Our team arranged for Williams Racing drivers, Alex Albon and Logan Sargeant, to feature in the unveiling alongside F1 legend Jenson Button, resulting in a huge media buzz and fan engagement.
2023 RESULTS
21
Pieces of coverage
$218k
Advertising value equivalent (AVE) achieved
12.8m
Total reach
