Articles Tagged with: Right Formula

Gallery: Right Formula staff take part in ‘Doorstep Challenge’

It’s been a tough three months, but there is finally light at the end of the tunnel. 

Shops and restaurants are starting to reopen, live sport is set to return to our TV screens and week by week the government is gradually easing the restrictions that have kept us working and isolating at home during COVID-19.

Like everyone else, our team at Right Formula has felt the strain of the pandemic, so to keep spirits high we recently took part in a ‘Doorstep Challenge’ in support of the NHS with photographer Glenn Dunbar.

The challenge was simple: Glenn spent two days travelling to the homes of Right Formula staff in and around London, tasked with taking pictures of them on their doorsteps with their families, pets and anything else that helped explain what lockdown has encapsulated for them.

And the results were fantastic, as you can see in the gallery below.


“What a great way to spend a couple of days, taking pictures of the Right Formula team and finding out how they’ve been keeping busy during lockdown,” said Glenn of the challenge. “The weather wasn’t the best, but in between dodging the rain and stopping my photographic umbrella from flying away, I managed to capture some great shots.

“Standout points were shooting a sea kayak, photographing the next Lewis Hamilton and getting parents to hang their kids upside down!”

For every member of staff who took part in the Doorstep Challenge, Right Formula donated £5 to the NHS Charities Together initiative to help support the staff, volunteers and patients currently tackling the Covid-19 crisis. Keep an eye out on our social media channels over the coming weeks for the stories behind the pictures of our Right Formula staff.



The Winning Formula Podcast debuts with former Athletics Champion Paula Radcliffe

Right Formula’s new podcast, The Winning Formula, has today launched with its debut episode featuring British sporting great, Paula Radcliffe.

In Episode 1, the three-time London Marathon winner and former Athletics World Champion explains how she was “very fortunate” to have grasped an early understanding of the business side of sport, which set her up for a glittering career on and off the track.

The debut podcast, which gathers key insight from leading names across the international Sports and Entertainment industry, also saw Radcliffe chat to podcast host and Right Formula Head of Communications, Ben Nichols, about topics such as sponsorship in athletics, her long-standing relationship with Nike, athlete marketability and competitor transition into retirement.

On her crucial knowledge of the often-overlooked commercial side of her profession, she said: “Looking back, I was very fortunate to pick up what I did early on. When I went to university, I joined a company that looked after sports people like David Gower and Gary Lineker, and they gave me a lot of very good advice with regard to setting up pensions, making investments and approaching sponsorship agreements.

“They taught me firstly that my career would not be a typical one – that it started when I was a teenager, but would finish sooner, and that I had to start planning to support myself later on. I was lucky to have that advice.

“That guidance also served me well for things like media training – to be taught to present yourself well. To be a young athlete and get thrown in front of the cameras is very overwhelming and I was naturally quite shy. I had to learn to overcome things like that.

“In terms of understanding myself as a business, on the one side I grasped it very quickly. I knew that in terms of the sponsorship revenue I was earning, it essentially wasn’t my money. It was money to be invested in the business that was me and my training. It was paying for altitude training, for my coach – it wasn’t just a cheque from a sponsor that was mine to spend. I understood very quickly that it was about investing that into better returns.”

As well as an early realisation that personal endorsements served as a purpose to improve her prospects, Radcliffe knew that any commercial success would require more than just impressive on-track results, and that brands sought true value for money when taking her on board.

She added: “It’s important also that athletes understand that sport sponsorship is a two-way business agreement. When a company sponsors you, they’re a business and they expect things from you in order to keep paying you.

“It’s not just based on results, it’s based on a lot of other things. So, if you’re not performing, there’s a reasoning if and when it comes to getting cut by a brand. Sponsors are not charities, they’re businesses. It’s a two-way street, and if you’re not giving them what they need, they’ll pull out in the same way they would other investments.

“That took some time for some sports to understand. The IAAF, for example, when it went through its crisis, lost sponsors because it wasn’t giving a return. Everyone has to market themselves and give a return in order to expect to get something from it.”

To hear more on Paula Radcliffe’s experiences in the competitive world of sports business, listen to The Winning Formula Episode 1 on Spotify, Apple, Google and other podcast providers. Don’t forget to rate, share and leave a review as we begin our venture into the podcast world!



Right Formula launches new podcast titled: The Winning Formula

Right Formula is pleased to announce the launch of an exciting new podcast that will tackle the pressing issues dominating the international sport industry. 

Titled The Winning Formula: How to succeed in the business of sport, the podcast will involve key insight from leading names across Sports Sponsorship, Marketing, Brands, Events, Athletes, Public Relations and the Media. Tapping into the unique industry experience of guests, we aim to get under the skin of what it takes to truly succeed in today’s competitive sporting landscape.

The pilot episode, featuring one of Britain’s sporting greats, will be available for download across all major podcast providers, including iTunes, Spotify and the GooglePlay store from Tuesday 26th May.

In its maiden outing, The Winning Formula explores topics such as an athlete’s right to personal marketability at global competitions, purpose-driven sponsorship collaborations, the growing issue of post-competition athlete transition and more. 

Hosted by Right Formula Head of Communications Ben Nichols, who was formerly head of Media Relations for WADA and Director of Communications for the Commonwealth Games Federation, we also speak to Robin Fenwick, Founder and CEO of Right Formula, to preview some of the key talking points with the soon-to-be-revealed main guest.

Speaking about the launch of The Winning Formula podcast, Fenwick said: “We’re delighted to launch our new podcast series which will allow Right Formula to tackle the pressing issues dominating the Sports and Entertainment industry today.

“More than 7 million people in the UK alone now listen to podcasts every week – up nearly 25% on last year, and we believe The Winning Formula will prove to be a great vehicle to discuss the key topics that the Sport and Entertainment industry faces, from the changing world of sponsorship, partnerships with purpose, digital-first strategies, esports and ambassador optimisation.”