What we do

Working in distinct business units, the Right Formula Commercial team deliver value for brands, rights holders and esports organisations. Our teams focus on delivery against objectives to ensure our clients achieve their goals.


What we do For Brands

Our Commercial team helps our clients by providing the appropriate consultancy and solutions across their sport and entertainment investments to match their business ambitions.

From relatively new businesses looking to raise their profile globally, to large global organisations seeking methodologies to achieve cost-effective customer acquisition in numerous markets across the world, we’ve worked with brands of all levels and across all functions.

Beyond experiential or content production and distribution, many of our clients simply want to focus on customer purchase cycles to build sales opportunities. Whatever the commercial challenge, we work with clients to agree a clearly-defined strategy to achieve against objectives through our proprietary audit framework and help them identify solutions, rights and opportunities to fulfil these requirements.

Our approach to delivering value and ROI for brands is rooted in our fundamental desire to understand both a brand’s core business objectives and their target audience(s). Our methodology enables us to deliver considered services tailored to your exact business needs efficiently and effectively.

Our commercial expertise covers FOUR distinct areas:
  • Establishing outcomes – what are the required objectives for the brand?
  • Audience insights and understanding – where are current and future customers found? What are their interests? What media do they consume? Who are their Key Opinion Leaders?
  • Maximising sponsorship impact across the marketing journey through four principles:
  1. Awareness
  2. Engagement
  3. Conversion
  4. Post-conversion
  • Delivery of services that drive against outcomes – our full suite of capabilities ensures brands have the maximum opportunity to drive returns on objectives and investment through their Sport and Entertainment properties

We are proud to offer the complete commercial service and believe we can make a material and positive difference to any programme of works.

See our Case Studies for Brands

How we do this for BRANDS

Analysis and Insight

Our advisory services start with a business requirement audit, built through 150 years of senior staff experience that allows clients to ensure their significant and highly visible Sports and Entertainment investments deliver for their customers and against their objectives, confident in the knowledge that their entitlements will deliver both now and in the future.

Market Intelligence

Our team of commercial minds reviews opportunities in a crowded marketplace to identify best-value propositions that demonstrate clear alignment with the business goals established through the audit.

Programme Simulation

Our Commercial team’s unique approach consists of stress-testing the approach against the available entitlements alongside a hypothetical activation programme to simulate likely returns on investment. This allows clients to foresee how a programme will operate and deliver over the course of time to shift focus beyond the immediacy of the rights purchase.


We introduce, aid and assist clients during their engagements with rights owners to aid efficiency of entitlement acquisition. We steward the entire process from negotiation through to contract to ensure client interests are best represented.

Marketing Activation

Right Formula has a full portfolio of Sports and Entertainment programme activation experience. We don’t just stop at the commercial analysis and market entry. Our experienced teams work for some of the largest companies in the world and deliver complex multi-territory activation plans to drive business benefit.


Results are important to us, so any form of expenditure should align to our client’s objectives, whilst delivering incremental gain. We provide tailored, transparent reporting modules to ensure as near real-time information on marketing activation delivery.



Our commercial teams have many years’ experience of working with and for a variety of Sports and Entertainment properties. Our intimate knowledge of the working ways, challenges and opportunities allows us to build immediate focal points to our works and understand where our solutions can be of assistance.

Over the years we have achieved fantastic results for our rights holder clients; securing significant revenue through partnership brokerage, deploying digital solutions such as CRM and partner reporting systems, web builds, content production through to PR & communications management and events operations.

We are proud to have developed tool sets that uniquely position us to deliver transparent and quantifiable results for our clients and we continually adapt and change to ensure market trends and client requirements are always central to our works.

See our Case Studies for Rights Holders

How we do this for RIGHTS HOLDERS


With our extensive experience of the sport and entertainment operating environments we have built up significant qualified knowledge from the marketplace to aid and assist rights owners with a variety of services to enhance their investments in the landscape. We take an honest and frank approach to our advisory to ensure time is maximised on solution building deep rooted commercial value and excellence.


Our Commercial team has developed and deploys commercial sales solutions for clients. Understanding your business as if it were our own and matching your strategic objectives with the right brand is core to our offering. Our commercial services span the full spectrum of requirement audits, rights maximisation, and ultimately investment advisory to ensure clients secure the appropriate brand partnerships at the right investment level.


We provide clients with impactful B2B and B2C marketing programmes that are clearly and strategically aligned with their broader business goals. Whether it be developing marketing strategy or assisting the partnerships teams with activating a brand’s programme on-the-ground, to delivering a cutting-edge social media programme and providing strategic communications counsel to a rights holder’s leadership team, we have the knowledge and expertise to put clients firmly on the map.


What we do in esports

For a sector moving at exponential speed, the cost of a wrong move can be punitive. Our consultative approach ensures we offer clients sound and trustworthy esports counsel to maximise their investments in an ever and quickly changing landscape.

Right Formula has become a prominent force in the hands-on conceptualisation and realisation of esports programmes delivered on the global stage. We do this with a professionalism and accuracy that is rarely seen in the esports world.

We work with a host of media partners including live streaming providers, technology solutions partners and globally-recognised gaming and racing organisations that provide the allure for participation. We can deliver end-to-end broadcast solutions, production services and content management systems.

We’ve delivered solutions for a number of clients across different sports platforms as a full solutions provider – from the first client brief to the realisation of a global competition.

See our Case Studies in ESports

How we do this in esports


We plan and build strategies for clients in the esports world, knowing that understanding your objectives is essential to advising on the best route forward. Right Formula provide insight and guidance on the esports landscape to ensure market investment is delivering against those objectives. 


Right Formula deliver complex and highly-engaging programmes within the esports space, from initial strategy and brand profile through to live production and event delivery. We’ve worked with some of the biggest brands across the globe to implement these events. 


Right Formula’s long-standing activation history and full portfolio of capabilities means we’re best placed to deliver unique and multifaceted marketing campaigns. Our team has worked across varying, multi-territory, bespoke activations for some of the largest brands and companies in the world.  


Our commercial department use their extensive experience to advise on strategy for rights holders and platforms in which to achieve their commercial objectives. Understanding your business goals is fundamental to a successful relationship, and it shapes our approach to enhance market investment, create excellent commercial value and secure appropriate brand partnerships for rights holders.


We provide honest and transparent reporting modules that are unique and tailored to each client. We are constantly evaluating results on any expenditure and cross-check against client objectives to make sure we meet and exceed goals.


Right Formula’s creative team will take those objectives into account to storyboard and build your message, through to eventual planning and delivery of your content. Our suite of production capabilities will help advise, shape and deliver upon your content goals. From educational videos to a behind-the-scenes series or character-led lifestyle content, we produce best-in-class content.