Right Formula has won a competitive multi-agency pitch to support Vodafone’s partnership with Gallagher Premiership Rugby team Wasps Rugby, Wasps Women and Wasps Netball for the 2021/22 season.
What we do For Brands
How we do this for BRANDS
Analysis and Insight
Our advisory services start with a business requirement audit, built through 150 years of senior staff experience that allows clients to ensure their significant and highly visible Sports and Entertainment investments deliver for their customers and against their objectives, confident in the knowledge that their entitlements will deliver both now and in the future.
Our team of commercial minds reviews opportunities in a crowded marketplace to identify best-value propositions that demonstrate clear alignment with the business goals established through the audit.
Our Commercial team’s unique approach consists of stress-testing the approach against the available entitlements alongside a hypothetical activation programme to simulate likely returns on investment. This allows clients to foresee how a programme will operate and deliver over the course of time to shift focus beyond the immediacy of the rights purchase.
We introduce, aid and assist clients during their engagements with rights owners to aid efficiency of entitlement acquisition. We steward the entire process from negotiation through to contract to ensure client interests are best represented.
Right Formula has a full portfolio of Sports and Entertainment programme activation experience. We don’t just stop at the commercial analysis and market entry. Our experienced teams work for some of the largest companies in the world and deliver complex multi-territory activation plans to drive business benefit.
MEASUREMENT, EVALUATION & REVIEW
Results are important to us, so any form of expenditure should align to our client’s objectives, whilst delivering incremental gain. We provide tailored, transparent reporting modules to ensure as near real-time information on marketing activation delivery.
What we do For RIGHTS HOLDERS
How we do this for RIGHTS HOLDERS
STRATEGY & ADVISORY FOR RIGHTS OWNERS
With our extensive experience of the sport and entertainment operating environments we have built up significant qualified knowledge from the marketplace to aid and assist rights owners with a variety of services to enhance their investments in the landscape. We take an honest and frank approach to our advisory to ensure time is maximised on solution building deep rooted commercial value and excellence.
Our Commercial team has developed and deploys commercial sales solutions for clients. Understanding your business as if it were our own and matching your strategic objectives with the right brand is core to our offering. Our commercial services span the full spectrum of requirement audits, rights maximisation, and ultimately investment advisory to ensure clients secure the appropriate brand partnerships at the right investment level.
We provide clients with impactful B2B and B2C marketing programmes that are clearly and strategically aligned with their broader business goals. Whether it be developing marketing strategy or assisting the partnerships teams with activating a brand’s programme on-the-ground, to delivering a cutting-edge social media programme and providing strategic communications counsel to a rights holder’s leadership team, we have the knowledge and expertise to put clients firmly on the map.
What we do in esports
How we do this in esports
StRATEGY & PLANNING
We plan and build strategies for clients in the esports world, knowing that understanding your objectives is essential to advising on the best route forward. Right Formula provide insight and guidance on the esports landscape to ensure market investment is delivering against those objectives.
Right Formula deliver complex and highly-engaging programmes within the esports space, from initial strategy and brand profile through to live production and event delivery. We’ve worked with some of the biggest brands across the globe to implement these events.
Right Formula’s long-standing activation history and full portfolio of capabilities means we’re best placed to deliver unique and multifaceted marketing campaigns. Our team has worked across varying, multi-territory, bespoke activations for some of the largest brands and companies in the world.
Our commercial department use their extensive experience to advise on strategy for rights holders and platforms in which to achieve their commercial objectives. Understanding your business goals is fundamental to a successful relationship, and it shapes our approach to enhance market investment, create excellent commercial value and secure appropriate brand partnerships for rights holders.
ANALYSIS AND REVIEW
We provide honest and transparent reporting modules that are unique and tailored to each client. We are constantly evaluating results on any expenditure and cross-check against client objectives to make sure we meet and exceed goals.
CONTENT IDEATION AND DELIVERY
Right Formula’s creative team will take those objectives into account to storyboard and build your message, through to eventual planning and delivery of your content. Our suite of production capabilities will help advise, shape and deliver upon your content goals. From educational videos to a behind-the-scenes series or character-led lifestyle content, we produce best-in-class content.