The Ability of Partnerships to Transcend Sport into Wider Culture
Right Formula Business Manager, James Cardona, explores how the lines between sport and entertainment have become blurred and how that can impact brand partnerships.
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The Rise of Technical Sustainable Partnerships in Sport
Charlotte Ellingham reviews recent sustainability activations and how the power of sport can affect positive change.
Right Formula 2020: A Year in Review
CEO Robin Fenwick looks back at the company’s most challenging year yet.
TECNO appoints Right Formula for their football partnerships
World leading mobile brand chooses Right Formula to lead their partnership with City Football Group.
