About Us

Our Company

We are an award-winning sports marketing agency

We help brands maximise the value of their partnerships with sporting teams and championships worldwide.

 

We pride ourselves on being the leading agency in Formula 1, with a strategic and creative approach to all our work. With offices in the UK and the US, we work with clients across the world, helping them to accelerate growth through the power of sport.

Our Vision & Mission

To push the limits of sports marketing

It’s never been in our nature to settle. We’ve always been curious, even restless, to know more and go further. Not to achieve for achieving’s sake, but to deliver meaningful experiences that create a lasting, positive effect on our audiences and our industry alike.

Our Values

Our values influence every interaction
With each other, with clients and with the wider world. While our vision, mission and positioning set the course, it’s our values that steer our actions, decisions and interactions.

Collaboration: we rise and fall together

We are one team that shares a collective spirit. We celebrate together when things go our way and support each other when they don’t. Inspiration and knowledge are shared openly with colleagues and clients alike, helping us to build a deep and intuitive understanding of what every individual needs to succeed.

Adventurous: we think differently

If you don’t make mistakes, you’re not learning. Sometimes we fail, but we fail fast, learning quickly and coming back stronger. It happens when you’re at the forefront, trying new things, finding new ways, pushing new limits. When the reward is worth the risk (educated) , we’ll always be prepared to take it. It’s how we help our clients stand out and our people stand tall.

PURPOSEFUL: WE MEASURE TWICE AND CUT ONCE

We take our responsibilities to ourselves and our clients seriously. So whether it’s consultancy or delivery, every decision is justified, every idea evaluated rigorously against the brief. We care deeply about our work, the impact it has and the lives it touches, heading home knowing that everything we’ve put into today is worthwhile keeps us focussed on the outcomes we desire.

DETERMINED: WE NEVER GIVE UP

A fundamental part of our founder’s philosophy, our resilience dictates we never give up. We solve and adapt, driven by the mutual and inseparable success of our clients and our business. We aim high and never settle, always remembering that ‘If we want to stand out from the crowd, we need to give people a reason not to forget you.

OPENNESS: WE BELIEVE TRUST IS EVERYTHING

We value honesty and transparency above all else. We respect each other and all the things that make us different. Better visibility means better decisions and stronger relationships. When understanding grows deeper, the goals we’re striving for come closer. We trust the people, trust the process and trust the intention to create great outcomes.

Meet The Team

Get to know the faces behind Right Formula. Our team of experts are here to guide you every step of the way, combining years of experience with deep understanding of sports marketing.

Board Members

Robin Fenwick
Founder and CEO
Anne Headon
Advisor
Sir Jeremy Darroch
Advisor
Ian Carter
Advisor

Leadership Team

Ashlee Huffman
Managing Director, US
Paul Gandolfi
Chief Commercial Officer
Shelly Khan
Finance Director
Simon Couch
Managing Director, UK
Steve Wright
Executive Director

Global reach with a local touch

Headquartered in the UK, with offices in the US and partners worldwide, we deliver global partnership marketing campaigns, with regional insight.

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