Privacy Notice

Right Formula is committed to protecting your privacy. This Privacy Notice explains how we process (collect, store and use) your personal information when you visit our website or use our services. Please read this Privacy Notice carefully.

  1. What is personal data?

In the UK GDPR, personal data is defined as:

Any information relating to an identified or identifiable natural person (‘data subject’); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person”.

  1. How does Right Formula collect your data?

We may receive personal information about you when you participate in any of Right Formula’s services, activities or online content. This includes:

    • Visiting our website and consenting to our use of cookies
    • Entering information on our website, applications and digital platforms via sign ups, forms and comments sections
    • Communicating with us by phone or email
    • Subscribing to our emails and/or newsletters
    • Reporting a problem or requesting support for any of our services
    • Interacting with our social media accounts
    • Participating in our contests, promotions or surveys
    • Subscribing to any of our digital channels
    • Attending one of our events
    • Applying for a job with us

We may also collect personal information indirectly from third-party service partners to help us better understand how you interact with Right Formula, so that we can provide a more tailored service. In some cases, we may be provided with personal information made publicly available on social media.

Third-party service providers who we receive personal data from and may share personal data with include:

    • Event partners and sponsors
    • Media, digital and content partners
    • E-commerce platforms and services
    • Venues which host and/or support Right Formula events
  1. What personal information does Right Formula process?

Right Formula may collect, store and use the following personal data:

    • Name and/or username
    • Telephone number
    • Email address
    • Survey responses
    • IP address
    • Job title
    • Recorded images
    • Call recordings
  1. What are your Data Protection Rights?
    • Access: The right to request copies of your personal information and confirmation of it being processed.
    • Rectification: The right to rectify information you think is inaccurate, or complete information you think is incomplete.
    • Erasure: The right to erase personal information in certain circumstances.
    • Restriction of Processing: The right to restrict the processing of your personal information in certain circumstances.
    • Object to Processing: The right to object to processing your personal information in certain circumstances.
    • Data Portability: The right to request that we transfer your personal information from one organisation to another, or to you. This only applies to information you have given us.
  1. How does Right Formula share your personal information?

Right Formula will not share your personal information with any third parties for the purposes of direct marketing. We may share your personal information with third-party service providers contracted to Right Formula in relation to business operations. We have contracts in place with our third-party service providers that prevents them using your personal information unless we have instructed them to do so. They will not share your personal information with any organisation apart from us, and will retain it only for the period that we instruct. When it is necessary for us to transfer your personal information outside of the UK, this will be done in accordance with the UK GDPR.

  1. Website and Cookies

We may process your personal data for the purpose of contacting you about Right Formula’s products and services if you submit an enquiry on our website. We also process your cookies for the purpose of:

    • Provision and improvement of our services
    • Personalisation of our services
    • Direct marketing, including how our HubSpot contacts interact with our website and other platforms
    • Targeted marketing

The legal basis for the processing of personal information is your consent. If you allow cookies, we will store your personal information only for the period required. We may share your personal information with third parties when reasonable and necessary for the purposes of providing you with information about Right Formula’s products and services. If you do not allow cookies, please note that some parts of our website may not be accessible or function properly.

It is important to us that you are aware of the rights that you have in relation to our processing of your personal information. You can:

    • Withdraw your consent to our processing of cookies at any time by emailing
    • Be provided with a copy of any of your personal information that we process, unless it affects the rights and freedoms of others.
    • Request further information on how we process your personal data.
    • Have us rectify any personal information of yours that we hold that is inaccurate or incomplete. In certain circumstances, you can also ask us to erase or restrict the use of any of your personal data.
    • Object to our processing of your personal information on grounds related to your particular situation.
    • Object to our processing of your personal information for direct marketing purposes.
    • Exercise any of the rights listed above by contacting us using the details at the bottom of this notice. If you are unhappy with any aspect of how we process your personal information, you can lodge a complaint with the Information Commissioner’s Office.
  1. What are cookies and how do they work?

Cookies are text-only pieces of information that a website transfers to an individual’s hard drive or other website-browsing equipment for record-keeping purposes. Cookies allow the website to remember important information that will make your use of the website more convenient. A cookie will typically contain the name of the domain from which the cookie has come, the ‘lifetime’ of the cookie, and a randomly generated unique number or other value. Like most websites, Right Formula uses different categories of cookies for a variety of purposes in order to improve your online experience.

Depending on the purpose, we use session cookies, which are temporary and remain on your device until you close your browser, and persistent cookies, which remain on your decide even after you close your browser.

  1. What are the categories of cookies?

Following the International Chamber of Commerce guide, cookies can be categorised as follows:

    • Strictly Necessary Cookies: Cookies which are deleted at the end of the browser session. Accepting these cookies is a condition of using our website, so if you prevent them, it may impact website accessibility and functionality.
    • Performance Cookies: Cookies which collect information about how you use our website, such as which pages you visit and if you experience any errors. These cookies don’t collect any personal information that could identify you and are only used to help us improve how our website works, understand what interests users and measure the effectiveness of our advertising. They also enable us to track the total number of visitors to our website. Most performance cookies tend to be session cookies, which are deleted at the end of the browser session.
    • Functionality Cookies: Persistent cookies that enable us to remember your computer when you return to our website.

Some of these cookies are managed for us by third parties – where this is the case, we don’t allow the third party to use the cookies for any purpose other than those listed above.

  1. How does Right Formula use cookies?
    • Website Analytics and Performance: Through Google Analytics, we use cookies to understand how our website is being used in order to improve the user experience. User data is all anonymous.
    • Remarketing: Our website uses Google AdWords and Bing AdWords remarketing to advertise on third-party websites to previous visitors. Targeted advertising could be in the form of an advertisement on the Google or Bing search results pages or another website in the relevant display network. Third-party vendors use cookies to serve ads based on someone’s past visits to our website. Any personal information collected will be used in accordance with our own Privacy Notice, as well as Google’s or Bing’s (as applicable) own privacy policies.
    • Content Sharing and Social Media: The buttons that enable you to share content from our website on social media are controlled by cookies installed by the relevant social media platform. These cookies enable logged-in users to instantly share content that is available on our website. Please refer to the privacy and cookies policies published by these social media platforms on their own websites. Right Formula has no influence or control over these third parties or what they do with the data they collect. The social media platforms Right Formula operate on are:
        • Facebook
        • Instagram
        • Twitter
        • LinkedIn
    • Third Party Content: We occasionally provide content through third parties who may implement cookies of their own. We recommend that you set your browser to not accept third-party cookies if you do not wish to have third parties place cookies on your device.