Casio Edifice
THE BRIEF
Casio requested Right Formula’s support to drive awareness, interest and consideration in its range of high-performance EDIFICE chronographs and motorsport watches across its digital and social media channels, as well as grow its online presence and followers in key markets.
OUR APPROACH
Right Formula develops an annual digital and social media strategy for Casio EDIFICE to help achieve its business objectives. This includes:
- Creating monthly social media content plans
- Organising automotive, lifestyle and product photoshoots
- Creating branded and product-focused video content
- Executing full funnel paid media campaigns on Meta (Facebook and Instagram)
- Supporting the development of Casio’s global and local ecommerce websites
- Leveraging motorsport partnerships to reach new audiences
- Performance analysis and reporting on organic and paid activity
Since January 2021, our team has grown Casio EDIFICE’s Instagram followers from 50k to 268k, Facebook followers from 937k to 1.4m, and enabled the brand to sell out limited edition watches in collaboration with motorsport partners including Scuderia AlphaTauri, TOM’s Racing and Honda through full-funnel paid media campaigns.
