Full Service
ExxonMobil
Global Motorsport
ExxonMobil have leveraged motorsports as a key platform to showcase its advanced fuels and lubricants for over 25 years, leveraging high-profile partnerships across Formula 1, NASCAR, MotoGP, WEC, and more. Right Formula have been trusted as their dedicated motorsport marketing agency for over five years, delivering a full suite of services, from content creation and PR to event activations and digital strategy, ensuring ExxonMobil maximises its sponsorship impact.
Action(s):
Right Formula has provided comprehensive support for ExxonMobil across multiple key areas:
- Creative & Brand Identity: Designed & implemented a bespoke motorsport visual identity which has been consistently distributed across their various sponsorships through event branding, hospitality suite experiences and digital sponsorship collateral.
- Content & Social Media: Managed the end-to-end process for the strategy & delivery for “Beyond The 1”, ExxonMobil’s dedicated motorsport social channel, producing engaging digital content and running targeted paid media campaigns.
- PR & Communications: Leveraged our network of established media relationships to maximise favourable sponsorship coverage, delivered a weekly strategic press office, and supported crisis communications and milestone celebrations like Mobil 1’s 50th anniversary.
- Guest Experiences: Planned and delivered premium experiences across the world featuring VIP hospitality, driver Q&As, exclusive on-track experiences and networking events.
19%
Follower Growth
$40m
Ad value equivalency
