Hilton
Overview:
Hilton has been a long-term, dedicated client of Right Formula for over 15 years, entrusting us to leverage our unrivalled experience in the sporting landscape to drive impact across their extensive sponsorship portfolio. Their goal has been to utilise their global network of sporting partnerships—including Formula 1, Golf, Football, Tennis, and Cricket—to enhance brand visibility, engage key audiences, and drive meaningful business results.
As Hilton’s sponsorship ecosystem expanded, 2024 became their biggest year yet. They needed a strategic approach to seamlessly integrate brand storytelling, guest engagement, and high-profile activations across multiple sports partnerships, ensuring a consistent and compelling presence worldwide.
Our Approach:
Right Formula worked in close collaboration with Hilton to define success and implement a tailored guest experience strategy that delivered impact across multiple touchpoints. Our approach included:
- Guest Experience Excellence: Designing and executing season-long guest programmes that offered exclusive, once-in-a-lifetime experiences at major sporting events.
- Blockbuster Activations: Developing and delivering large-scale activations that engaged fans, created buzz, and reinforced Hilton’s brand messaging.
- Activation Storytelling: Producing agile, dynamic, fast paced and high-quality sizzle style project-based content that showcased programmes in authentic and engaging ways to resonate with Hilton’s global audience.
- Seamless Execution Across Properties: Ensuring consistency and impact across Hilton’s partnerships with McLaren Racing, Lancashire Cricket, and in Football and Golf.
