NTT Data

The Brief:

NTT DATA has been the Official IT Provider of The Open since 2013. In 2023, a decade later, Right Formula began its partnership with NTT DATA, overseeing the end-to-end planning and execution of their hospitality programme at The Open and The AIG Women’s Open.​

To maximise NTT DATA’s sponsorship of The Open Championship, Right Formula curated an exclusive global networking environment for C-suite executives. The objective was to highlight NTT DATA’s cutting-edge technology while fostering meaningful business engagements through premium hospitality experiences, and uniting guests from NTT DATA offices worldwide.​

Our Approach:

To ensure NTT Data’s flagship event achieved its desired business outcomes across all touchpoints, Right Formula delivered the following:​

• Unified Delivery: Managing and navigating cultural differences to ensure seamless and unified guest experience, bringing together 100 key stakeholders from NTT Data’s Japanese HQ and key decision makers from offices across Europe & the US in line with NTT Data’s global rebrand.​

• Bespoke Suite: Conceptualising and developing a private suite to highlight NTT Data’s technological advancements, featuring Lottie, an AI-driven avatar that provided real-time insights, exemplifying NTT Data’s innovative multi-modal approach to Generative AI technology.​
• Exclusive Experiences: Curating exclusive, “money-can’t-buy” experiences, such as the opportunity for guests to play The Open course using ShotView technology, demonstrating NTT Data’s cutting-edge innovations while also deepening engagement with key decision-makers, sparking new business conversations and strengthening client relationships.​
• Media Engagement: Assisting with several media briefings, where media guests from the world of sport & technology were educated about NTT Data’s role at The Open, showcasing various tech activations, such as “The Shot Wall” and “The Data Wall”.​
• End-To-End Guest Management: Leveraging Right Formula’s proprietary digital tool ‘GRIP’ to manage 400 guests across the event, seamlessly organising transport and travel, dietary requirements, off-course activities, tours, Q&As, and 4 exclusive evening events.