Digital
Content
Audi F1 Team x ElevenLabs
In its first year as a partner of the Audi Revolut F1 Team, ElevenLabs wanted to do more than put its logo on the car. It wanted to show what its AI voice technology can really do in the exacting world of Formula 1. Right Formula therefore set about creating a concept that did just that, leading the project end to end from initial creative ideation through to on-the-ground production. The result turned partnership access into content that not only built brand awareness through an F1 lens, but also showed ElevenLabs’ technology and leadership in voice AI at work.
Action(s):
Testing ElevenLabs’ Voice Isolator in one of the most hostile (and loudest) sound environments in motorsport – a Formula 1 wind tunnel.
- Creative Concept: The question was simple: could the driver still be heard clearly over the roar of extreme wind noise? The answer was: loud and clear.
- Partnership Access & Talent: We filmed on-site at the team’s factory in Hinwil, Switzerland, with driver Nico Hulkenberg fronting a demo that fans and technology audiences rarely get to see.
- Production & Delivery: We managed and delivered the shoot on-site, then took it through to final assets with a hero film and cutdown supplied in every applicable social format.
- Distribution: The film was rolled out across ElevenLabs’ social channels, with paid media extending its reach to new audiences.
Stats:
400k+ – Video Views
