Hilton - Monaco Grand Prix

Formula 1’s crown jewel calls for an experience to match. For the 2026 Monaco Grand Prix, Hilton used its McLaren partnership to host hotel Owners, company leadership, Hilton Honors Members and influencers for a weekend of premium hospitality. Right Formula delivered the programme end to end, combined some of the most iconic vantage points around the circuit with curated events that showed exactly why ‘It Matters Where You Stay’.

Action(s):

Our approach was to build a tailored weekend for each audience, with Hilton hospitality and McLaren access at its heart.

VIP Owners Programme: We hosted Owners and Hilton leadership at Columbus Hotel Monte-Carlo, Curio Collection by Hilton. The weekend included a welcome reception, dinner at Château de La Chèvre d’Or, race viewing from the McLaren yacht and apartment, and personnel appearances from Oscar Piastri and David Croft.

Hilton Honors Experiences: Members use their points to bid for sell-out packages, which included a four-night stay, McLaren yacht access and race-day views of the track.

Trackside Access: We delivered trackside experiences, which included a pit lane walk, race watch sessions and McLaren hot laps.

Influencer & Property Activation: We hosted two influencers to showcase Canopy by Hilton Cannes and Hilton’s Explora partnership. Further branding at DoubleTree by Hilton Nice Centre Iconic brought the race to life with a total of four properties activated across the weekend.

Stats:

7M – Hilton Honors Points Redeemed (+36% YoY)