Brand Film Campaign Proposal

Casio Edifice / Alpha Tauri

Casio asked Right Formula Productions to help create both an emotional brand film and some shorter 15s instagram edits to help promote their new Casio Edifice range online. We began creating storyboards and a narrative that was weaved throughout the content pieces and agreed prior to filming in February.

Using our small agile team we managed to acquire some excellent content during the Alpha Tauri Rights Free Filming Day at Misano, Italy. It was a single shoot day and using a combination of driver practise laps and interviews we managed to create some stunning edits for Casio to promote online.

Emotional brand Film

We provide a long form edit – giving the true value of the partnership from the perspective of both brands.
Provided as a 00:90s to 2:00′ content piece to use across YouTube / Facebook.

social cut down e-commerce edits

Social media ‘cut down edits’can be supplied with unique CTA’s for use across instagram / facebook and twitter.


We are able to shoot and acquire stills from the same content, maximising time with drivers and the team eliminating the need to for dual shoots.