CATO NETWORKS | DIGITAL
the brief
Cato Networks tasked Right Formula with elevating brand awareness amongst its target audience by leveraging the TAG Heuer Porsche Formula E Team partnership, as well as enhancing online visibility through digital strategy, targeted media campaigns, and content creation.
OUR APPROACH
In response to the brief, Right Formula’s Digital team planned and delivered multi-platform, targeted paid media campaigns for Cato Networks across social media, programmatic and CTV. Working with our Research & Insights team, we also created a suite of data-driven content tailored for the target audience, and deployed a retargeting strategy that increased growth consideration with users who engaged with our campaigns.
2023 RESULTS
11.1k
Website visits
7.6m
Meta users reached
1.83m
Link clicks
